Story
Sense And Logic is a small design studio working with brand and product teams to elevate their presence and create lasting value through strategic design.
Hey,
I'm Steve.
Designer and front-end developer behind Sense And Logic.
I believe when design leads, it elevates the functional with intention, amplifies the delightful, and shapes the universe for the better.
At Sense And Logic, I always strive to find the balance in purpose and emotional connection through brand design, product, and digital experiences that are meaningful and impactful.
Industry
Experience.
From academia to startups, we've worked with a variety of industries and projects.
We approach each project through the lens of design and back everything we do with discovery, research and strategy. Our deep experience was shaped by the work we’ve done across these industries.
- Media & Entertainment
- Fashion & Beauty
- Professional Services
- Logistics & Supply
- Legal & Financial
- Technology
- Travel & Tourism
- Health & Fitness
- Food & Beverage
- Retail & E-Commerce
- Real Estate
- Startups & Early Stage
- Education
- Construction
- Gaming
- Non-Profit
Philosophy
& Approach
Design is the requirement.
Not the accessory.
Design isn’t the finishing touch—it’s the foundation. Across every industry, every product, every interaction, the world simply works better when it’s designed with intention.
Belief that Guides Us
The strongest experiences are human centered, solve real problems, and make an emotional connection. We strive to create experiences that are functional, meaningful and memorable—from brands to products.
Our Approach to Work
We partner with clients to understand their challenges and design our way forward with intent and imagination. Whether shaping a product interaction or crafting a brand identity, we chase work that moves people.
Over a decade
and counting
We’ve been building brands, designing experiences, and providing insights for 15 years.
Purposely small, with experience that touches far and wide—from working with leading brands or agencies to ambitious startups and brands on the rise.
While we love all types of design problems,our expertise is deepest in brand design, product, and digital experiences.
Brands We've
Worked With
The history of our work has seen some great partnerships and collaborations.
Our collective experience spans global agency partnerships, iconic brands, and ambitious startups—experience that drives our commitment to crafting purposeful work with meaning and taste. Every touchpoint matters, and we hold the same high standard of creative integrity for every client and project.
A short list of both small and large brands we've crossed paths with over the years.
- Royal Carribean
- Maui Jim
- Truth Foundation
- Pittbos
- City of Boston
- Game Show Network
- MIT
- Sony
- ESPN
- Diageo
- Titleist
- Hood
- MeQuilibrium
- Medicus Economics
- Adidas
- OCM Law
- Dropbear Bikes
- Studio Luz Architects
- Winbrook
- Hampshire College
- Chattermark Distillers
- Nokia
- Bose
Capabilities &
Where We Fit.
We do a lot, but not everything.
Brand, product, and digital experiences.
We're a small, hands on studio with a diverse set of skills and knowledge. You can view our capabilities below, but we're always up for a good design challenge if you have something new to sink our teeth into.
What We Can Do
Brand Design
- Brand Strategy
- Visual Identity
- Logo Design
- Custom Wordmarks
- Illustration
- Brand Systems
- Websites
Product
- Product Design
- User Experience (UX)
- User Interface (UI)
- Design Systems
Development
- Prototyping
- Websites
- Creative Experiences
Think we're a fit? Let's talk.
Let's TalkMatch
Making.
Working with brands that align with our lifestyle, values, and interests.
Outdoor & Adventure
Our vibe, our lifestyle
Climate & Environment
Causes for a living planet
Startups & Emerging Brands
A blank canvas with endless potential
Sports, Athletics & Teams
Staying connected to the community
Restaurants, Hospitality & Spaces
Branding of physical spaces and experiences
Municipal & Government
Design for better public systems
We love to partner with brands in industries that align with our lifestyle and interests as often as we can. But, as long as there's an interesting problem to solve, we're always open to new opportunities regardless of the industry.
Working
With Us.
We’re a friendly and collaborative outfit that cares deeply about the work we do and the results we deliver.
We work closely with our clients to create thoughtful, memorable work. The process is open and collaborative, shaped by honest conversations and a shared goal of making something great.
Our process
Research & Discovery
Understand the problem, the user, and the context
Ideation & Strategy
Create a plan, a vision, and a direction
Design
The creative process, the design, the implementation
Feedback
Test the design, validate the idea
Iteration
Refine the design, improve the experience
Activation
Bring it to life, make it real
Hire
Us
We’re always looking for new projects, challenges, or opportunities.
If you have a project in mind or simply want to connect.
We’d love to hear from you.