Mereltä
Overview
Identity, visual language, and packaging system for Merelta, a natural regenerative hair care product sourced from the sea.
Services
Brand Identity, Logo, Custom Typeface, Branding, Packaging
Mereltä
Identity, visual language, and packaging system for Merelta, a natural regenerative hair care product sourced from the sea.
Brand Identity, Logo, Custom Typeface, Branding, Packaging
Mereltä
The goal of this project was to explore branding and visual identity for a coming-to-market hair product with natural ingredients sourced from the sea. We designed the logo, logotype, and supporting visual elements to create a cohesive brand identity. The strategy focused on the idea of vitality and energy as well as the connection of hair and identity of self.
Exploring the Identity
We explored the identity beginning with the logo marks and visual language from print collateral to digital.
From sea, to scalp.
Created a series of icons to promote the natural, safe, and healthy foundation of the product
Born from the Sea.
Beneath the Surface.
We drew inspiration from the sea, the source of the product's ingredients—vast, mysterious, and full of energy beneath the surface. Ocean caustics and rhythmic patterns informed the visual language, while themes of hair health and growth shaped the identity. Motion, energy, and vitality became core principles, with continuous movement and oceanic flow central to the brand.
Concept Sketches
We explored a variety of concepts for the logo mark and brand identity. As part of our process we love to work with paper and pen to work out ideas quickly and with the freedom of a sketch.
The Logo Mark
Inspired by ocean flow and caustic surface patterns, we designed a symbol that reflects positive thin-to-thick hair growth. Three lines form a minimal "M," while the full-color mark conveys motion, energy, and a connection to the science of opening hair follicles to promote growth.
Next Up.
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